Establishing a Unified Global Customer Database for a Maritime Certification and Accreditation Agency

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Optimizing Maritime Industry Operations with a Global Customer Database: Challenges, Benefits, and Solutions

Key Challenges:

  1. Dispersed customer information across various systems.
  2. Unorganized data with duplicates and no insight into commonalities.
  3. Inability to get a cohesive view of customers for revenue, credit, billing, and order management.
Benefits:
  1. Unified customer information across the organization.
  2. Maintainable, regularly updated global customer database.
  3. Enhanced visibility into customer data for better analytics on revenue and profiling.
  4. De-duplicated data linked to billing and other databases.
  5. Clear rules and processes for future data maintenance.
  6. Enriched customer information with unique IDs and addresses.
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