A Single Source of Truth for Every Product You Sell
Inconsistent product data costs businesses more than they realize failed marketplace listings, duplicate SKUs, customer returns driven by inaccurate specs, and hours of manual rework across teams. Viaante’s Product Master Data Management (MDM) services give you one accurate, governed, and continuously maintained source of product truth across every channel, system, and region you operate in.
We handle the full lifecycle of your product data: collection, cleansing, classification, enrichment, governance, and ongoing quality monitoring so your catalog stays accurate as it scales, not just on the day it launches.
What Our Product MDM Services Include
Data Collection & Consolidation
We aggregate product data from ERPs, PIMs, supplier feeds, spreadsheets, and legacy systems into a single governed repository eliminating duplicate and conflicting records.
Data Cleansing & Standardization
We normalize attributes, units of measure, naming conventions, and taxonomies so product data is consistent whether it's viewed in your ERP, your e-commerce storefront, or a distributor's catalog.
Classification & Taxonomy Management
We map products to standardized industry taxonomies (e.g., GS1, UNSPSC, or custom category trees) to improve searchability, filtering, and cross-system compatibility.
Data Enrichment
We fill in missing attributes, specifications, images, and descriptions using supplier data, industry databases, and manual research improving conversion rates and reducing return-driving errors.
Governance & Ongoing Quality Management
We don't just clean your data once. We establish governance rules, validation workflows, and monitoring so data quality is maintained as new products are added and systems evolve.
System Integration
Our MDM solutions integrate with your existing ERP, PIM, CRM, and e-commerce platforms (SAP, Oracle, Salesforce, Shopify, Magento, and others), so clean data flows automatically instead of requiring manual syncing.
Viaante by the Numbers
Technology We Work With



















Schedule a complimentary 30-minute consultation with our Data Management specialists today!
During your consultation, we can discuss:
- Tailored Solutions
- Expert Guidance
- Strategic Insights
- Efficiency Enhancements
- Technology Solutions
Why Businesses Choose Viaante for Product MDM
Boost Operational Efficiency
Reduce manual data entry and reconciliation work, freeing your team for higher-value initiatives.
Improve Customer Experience
Accurate, enriched product data drives better on-site search, fewer abandoned carts, and lower return rates.
Gain a Competitive Advantage
Make faster, more confident decisions with product data you can actually trust across every system you rely on.
Ensure Compliance & Consistency
Maintain uniform, audit-ready product data across marketplaces, subsidiaries, and regulatory regions.
Take Control of Your Product Data Today
Don’t let inconsistent product data slow your growth. Partner with our Product Master Data Management experts to unlock efficiency, accuracy, and insights that drive results.
What Our Clients Say
US-based Insurance company
Very quick in actions and great accuracy in work!
Global Logistics company
We are more than pleased with the level of communication your team has. It has been a pleasure working with Viaante.
A leading manufacturer of flow measurement and control technology products
Very happy with the performance. The team is very professional and flexible to adapt to new changes when required!
Global Business Information Services company
Impressive work! The team is always prompt in responding and we are very delighted with the quality of work! Looking forward to work with you on new projects in future!
You ask, we answer
Most clients see measurable improvements in data accuracy and search/reporting performance within the first 4–6 weeks of a phased implementation, with full governance and enrichment benefits realized over 2–3 months depending on catalog size and system complexity.
Yes. We design MDM solutions to integrate with major ERP, PIM, CRM, and e-commerce platforms including SAP, Oracle, Microsoft Dynamics, Salesforce, Shopify, and Magento so clean product data flows into your existing tech stack rather than requiring a rip-and-replace approach.
Yes. We support catalogs ranging from a few thousand SKUs to multi-million-record global product sets, using cloud-native platforms like Snowflake and Databricks to handle high-volume processing without performance loss.
We work across manufacturing, insurance, logistics, business information services, and certification/accreditation organizations, among others adapting our taxonomy and governance approach to each industry’s data standards.
Both. We offer standalone data cleansing and enrichment projects as well as ongoing managed MDM services with continuous governance and quality monitoring.
Take Control of Your Product Data
Inconsistent product data doesn't fix itself and it compounds as your catalog grows. Partner with Viaante's Product MDM specialists to build a single, accurate, governed source of product truth.
